Hoe ziet een gewone dag in een gewoon huishouden eruit tijdens een periode van aanhoudende blokkade? In fact, it involves a few tasks, family time and a lot of fun. And speaking of entertainment, it’s interesting to know that India is not only becoming a growing OTT space, but also a good old-fashioned large-scale television.
According to the Broadcasting Research Council of India-Nielsen, the number of Indian television and radio viewers has increased by 40 percent since the beginning of the 19th century. year. The number of spectators increased not only in India, but also in a number of other countries such as the United Kingdom, Australia, France and the Czech Republic.
Let’s start with the fact that people today have a lot of free time, which means they can consume many different kinds of content. In addition, repetitions of old programmes such as Ramayan, Mahabharat etc. have brought many viewers, including young people, back to television. What’s more, television will always be the easiest and most appropriate part of an entertainment package for the average person, according to business analyst Taran Adarsh.
Excerpt from the show at the Shaktiman.
According to the latest data, news and films have also reached a large audience. In fact, the Hindu hydropower plant reached its historic peak with 8.5 billion impressions during the Covid 19 period. Experts believe that the deep penetration of television in small towns and villages, compared to the new OTT platforms, will maintain the popularity of over-the-water television. It should also be remembered that most people do not have so many options other than going on television, says advertising guru Prahlad Kakkar.
World Cup Final India – Sri Lanka 2011
Photo: Santosh Harhare/HT
Producer Sumeet Mittal thinks the most important thing is to entertain people. Thanks to the absence of new episodes of new series and reruns of classics, nostalgia also played a major role. Many young people who may have just heard about these programs are also catching up, he said.
This is a display!
Thanks to the renewed public interest in the classics of the past, the Ramayan and the Mahabharat have attracted great interest from the advertising industry. According to BARC India-Nielsen, the number of advertisers has increased 14 and 12 times (since the beginning of the new publication). Mythological programmes collected (in total) 109 billion minutes of viewing time, while 353 million viewers watched them.big bad – tv tropes,major minor characters