New Delhi [India], April 19 (PNN): The former entertainment editor of a leading channel in India, Sushant Mehta’s new venture, Sports Yaari, a digital channel by Beast Studios crosses 100K subscribers in a fortnight. Showcasing strong viewer analytics during the ongoing IPL season, Sports Yaari crosses 1.1 million views in 48 hours
Sushant Mehta talks about his new venture and his vision for Sports Yaari:
- Being a successful journalist for 15 years and redefining journalism, what is the reason behind into an entrepreneur?
News television has become a vicious negative force. With the launch of Beast Studios, I want to bring back the neutral voice of reporting in stories that matter the most. For me, the important thing is listening to the audience and giving them what they want, rather than news stories being a piece of one-sided information. Today, the audience whats to know the why’s, how’s, and the in-depth explanations to connect with the stories on a personal level and this is exactly what I envision to achieve with Beast Studios.
- Why did you choose a digital platform for launching your channel?
Beast Studios is launched on YouTube & other digital platforms; we will be showcasing all story formats – Entertainment, Sports, Chat shows, Music, Comedy, OTT series and shows, and Anime. YouTube being one of the most popular social media platforms, provides an opportunity to reach out to a wider audience. Unlike the traditional TV channels, YouTube also allows our audience to react to our content, this is extremely important for us. At Beast Studios, we ‘listen’ and ‘interact’ with our viewers and then curate meaningful content.
- What are the factors behind a quick jump in subscribers in just 2 weeks of launching Sports Yaari?
I am elated with Sports Yaari, an exclusive sports channel of Beast Studios crossing the 100K subscriber mark in just 2 weeks. Our strong content with a deep understanding of our audience has helped us achieve this. At Sports Yaari, we believe in following the demands of the viewers. YouTube gives us a platform to interact with our viewers and strategize our content. This has even helped us cross 1.1 million views per 48 hours, we should be garnering 1million views per day by next week. Honestly, our numbers have very pleasantly surprised us. The watch time, subscriber growth, views, time spent: every important metric has seen an astronomical growth – and it is all organic. We have not spent a single rupee on marketing, which shows the bond we share with our audience.
- What are your future plans?
After the launch of ‘Sports Yaari’, we plan to hit off the entertainment and chat shows too. We also plan to expand the team and join hands with people who have a similar mindset for journalism of the future. Content creators & honest journalists are always welcome at Beast studios.
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